SEM Platform

com and Options Xpress lead the online brokerage category • Expedia and Kayak are most likely to engage online travel consumers • Bing and Google are tied for loyalty in the search engine category “At a time when brands are struggling to …

Travel booking site Expedia has launched a campaign to differentiate the brand from other travel search engines.The campaign highlights both Expedia’s convenience of use and the value of booking hotel and flight plans together on the site. “People …